Oh, dear, it says “for the minimalist man” on the TONIK Tube. Jared originally thought TONIK was for dudes. History has proven that wrong. 75% of our web site TONIK sales are to women.  Basically hair is hair, scalps are scalps, no matter if you have the X or Y chromosome.

We periodically consider printing new tubes and sending the existing ones to the recycling center. And we may do that one day (sad planetary moment), but in the meantime, remember that CULT+KING products aren’t just for “he” or “she.”  They’re for everybody who wants attractive, healthy skin, scalp and hair.