“Good for Small Business” is just as much a part of our ethos as “Good for your Body” and “Good for the Planet.” Learn about the benefits of being a CULT+KING Authorized Retailer.

CULT+KING is a completely different, gorgeous new line of wonder-working, natural, botanical masterpiece products. We’re about elevating people, planet, scalp, skin and follicles, as well as the independent, local businesses that make our communities vibrant and alive. 

INSPIRE AND ATTRACT |  Why can’t the best looking product on the shelf also be the most good for you?

CHANGE HABITS  |  Once you fall in love with your bottle and what’s in it, you’ll want to keep it forever and refill it endlessly.

REACH BEYOND THE STATUS QUO |  We’re giving the middle finger to the giant conglomerates that undercut small independent businesses with mediocrity and greed, with ingredients and packaging that are terrible for people and planet.

Cult+King is on a mission to put small independent business first, and disrupt the current system of big brands screwing over small business.  We offer wholesale accounts the following benefits:
  • A brand with a story about values that people want to believe in.
  • Clean ingredients that don’t poison you, your employees or your customers.
  • Amazing genderless products with genderless NATURAL scents. No artificial fragrance!
  • The most beautiful packaging in the industry that sells itself.
  • No buy-in to open a wholesale account and place your first order. In fact, no minimum order at all. Ever!
  • Wholesale price is 50% off retail, and once you have a wholesale account, you can order whatever you want, whenever you want.
  • No required number of CULT+KING SKUs that you are required to buy and stock.
  • Not CULT+KING products for sale on Amazon. Ever. Period. (Or at Ulta or Sephora as well.)
  • Every wholesale account is automatically enrolled in our HELLA AWESOME Affiliate Program including lifetime customers, earning 25% cash commission on all referred sales. This program is available to CULT+KING wholesale accounts only.
  • Wholesale accounts that make larger purchases qualify for enhanced Wholesale Account tiers with benefits and goodies.
  • Access and respect. Human-powered. Real people on the other end of the phone. We encourage dialogue and welcome feedback.
  • Feel good about what you’re selling.
  • A huge swath of consumers who want to hear about CULT+KING:  label-readers, vegans, gluten-intolerant, allergy-sufferers, sensitive skin, sensitive scalp, damaged hair, curly hair, de-toxers, people who spend a lot of time in the pool, sensitive to synthetic fragrance, asthma-sufferers, non-toxic lifestylers, minimalists, thinning hair, coarse beards, new product junkies, plastic-haters…


CULT+KING founder Jared Briggs is a working master hairstylist and salon owner, who has seen for years the struggles small retailers have finding new and different products grounded in a commitment to personal and planetary health. He’s also experienced the difficulties small, independent businesses face in the buy-in investments required to stock the most desirable products, only to discover that the very same products on your salon shelves are available on Amazon, sometimes at a lower price than MSRP.  CULT+KING is about disrupting those systems to move the world toward healthier products, a cleaner planet, and thriving indie businesses in our local communities.


Lots of people don’t see any problems with the systems CULT+KING seeks to disrupt, but more and more are every day.  And once you see it, you can’t un-see it. It’s a drip-drip-drip process that builds into an ocean of new ideas and habits. Your business is an important gathering place where consumers discover new products and new ideas they don’t know they’re looking for, but that they are increasingly ready to embrace.  And once they experience the real, true wonders of Nature in a jar (or bottle), there’s no going back.  Join us.