JELLY | Pink Himalayan Texture Infusion for Hair


(29 customer reviews)


“Don’t you hate it when they change your fav product?  Well, we did a thing. Actually it’s two things. We added more hold to JELLY, an incredibly tough thing to do for a natural line. Because who doesn’t want bigger blowouts, more control, and flake free casting of curls, au naturel?  Butterfly Pea Flower was the second addition. It has loads of antioxidants, including anthocyanin, the good stuff in blueberries. It’s also a natural colorant that doesn’t fade in the sun.  We have no desire to pump out quarterly cookie cutter products to be part of the “consumer” culture. But we are on a mission to make the best damn natural products on the market, so we know you’re gonna love it.”

Think of JELLY as salt spray reborn as weightless, moisturizing botanical nectar.  Make your curls curlier. Make your blow-outs bigger. Amplify your natural texture. All the while keeping hair weightless and moisturized.  | HOW TO JELLY: view online | printable


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CULT+KING® JELLY | Pink Himalayan Texture Infusion for Hair

  • Volume. Texture. Moisture. Hold.
  • Think of JELLY as a Pink Himalayan salt spray reborn as a weightless, moisturizing botanical nectar.
  • Make your curls curlier.
  • Make your blow-outs bigger.
  • Amplify your natural texture.
  • Beachy texture every day?  Yes!
  • All the while keeping hair weightless and moisturized.
  • A little JELLY goes a long way. Start with a dime-sized drop. You can always add more.


Scrunch it into damp hair at the roots for lift, and through your waves and curls. JELLY holds your hair in place while it air dries, or as you diffuse.  Your natural texture is amplified, and you’re left with light, bouncy waves, soft curls, voluminous definition, and flipped bits. Without weight. Without the look of sticky, heavy product in your hair. It will look like your hair just did it on its own. And it did, with a boost to your natural texture from JELLY.  Even the straightest hair will find there’s some natural texture in there; set it free.


Mix JELLY in your hands with CULT+KING BALM, VEGAN BALM, or STYLE, like you’re putting lotion on your hands. Then rub hands through hair from roots to ends. The mixture will give you just the right amount of grip and slip for a big, smooth, controlled blow-out. Scrunch in more JELLY when dry for gorgeous amplification of your natural texture and waves.


JELLY is a natural supplement or substitution to the “gel” step of your curl styling routine. It’s not going to be the same experience as the high-hold world of crunchy PVPs, because that’s not how our ingredient philosophy rolls. There’s not even a silicone in sight in JELLY.  But there is softness, definition, and shine.  Plus JELLY won’t flake.


This is where JELLY really steps up and stands apart. So light and weightless. So soft.  So easy to work into your hair with your hands. So compatible with your initial application. Such a great feeling of not making your hair greasy and dirty while you’re trying to revive it.

Experiment. Improvise. You know what looks good. Get in there and push your hair around. Don’t be shy. You might find your hair doing some things that you didn’t expect, and that you love.  


While salt brings out all this natural curl and texture, can it dry out hair too? Yes, it can.  And that’s why we deliver the salt in a moisturizing serum instead of a liquid spray.  

That’s also why we load JELLY with moisturizing, nourishing ingredients and botanical extracts, including aloe, glycerin, banana juice, linden bud, blueberry, butterfly pea, and eggplant. 


JELLY is THE hold product in the CULT+KING line, made to be mixed with any and all of our other products to create volume, texture, and curl control.  

Yes! JELLY is Gluten-Free!

Ingredients (most to least):

Water (Aqua)
Sodium Chloride (Pink Himalayan Salt)
Magnesium Sulfate (Epsom Salt)
Sodium Chloride (Dendritic Salt)
Vegetable Glycerin
Polyglyceryl-4 Caprylate
Triethyl Citrate
Sodium Polyitaconate
Glyceryl Caprylate
*Tilia tomentosa (Linden Flower) Bud Extract
*Vaccinium corymbosum (Blueberry) Fruit Extract
*Hamamelis virginiana (Witch Hazel) Extract
*Musa paradisiaca (Banana) Fruit Juice
Aloe barbadensis (Aloe Vera) Flower Extract
Clitoria ternatea (Butterfly Pea) Flower Extract
Zanthoxylum alatum (Winged Prickly Ash) Flower Extract
Melia azadirachta (Neem) Flower/Leaf Extract
Corallina officinalis (Seaweed) Extract
Coccinia indica (Ivy Gourd) Flower Extract
Solanum melongena (Eggplant) Fruit Extract
Curcuma longa (Turmeric) Root Extract
Ocimum basilicum (Basil) Flower/Leaf Extract
Ocimum sanctum (Tulsi) Leaf Extract
Lavandula angustifolia (Lavender) Oil
Mentha viridis (Spearmint) Leaf Oil
Melaleuca alternifolia (Tea Tree) Leaf Oil
Eugenia caryophyllus (Clove) Bud Oil
Piper nigrum (Pepper) Fruit Oil
Cedrus atlantica (Atlas Cedarwood) Wood Oil
Caprylhydroxamic Acid
Xanthan Gum
*Denotes Organic Ingredient

CK ref #: -020F




Alkhemy Inc.

29 reviews for JELLY | Pink Himalayan Texture Infusion for Hair

  1. Jillian

    I am OBSESSED with this product (and several others I received in the sample pack). My boyfriend’s barber recommended this company to us, and we are both in love. I have long, very wavy hair and have battled with it for years trying to figure out the best products for it to give it definition and volume without crunch or frizz. This is my new holy grail!! I spray in the tonik after I get out of the shower, then I scrunch in several pumps of the jelly and let it air dry for a while and then diffuse to bone dry. I then scrunch out the crunch (which is present because of the salts in the jelly) and set with the setting spray. My hair has never looked more defined, felt more soft, or had more volume. My hair doesn’t feel greasy, and I can go several days before washing again. I can also use a little water and the jelly to refresh on day 2 hair.

    Last but not least- the packaging is to die for! I love love love the glass bottles- they are so elegant and glamorous and good for the earth, and the ingredients are high quality with a fresh natural scent. I feel so glamorous using those fancy bottles and appreciate that it’s not aerosol. Also, it’s about time a company makes unisex, mutli-use products. It’s ridiculous to market that we NEED seperate products for each gender and for each task. All in all- these products are a must have. Great Job Cult and King!! ;)

  2. gbastone (verified owner)

    I have very thick, curly hair, and I have tried a lot of curl creams and leave-in products. I don’t like diffusing my hair or using a blow dryer, so I’m always on the hunt for good products for natural air drying, and this jelly is pretty great. I have to combine with something else for a multi-day hold, but it gives my curls enough moister that they don’t dry out by my 3rd day post-wash. A pretty decent product for us curly girls.

  3. lisa

    I discovered this product after my hairstylist used it to style my new shag cut. I purchased a bottle and have enjoyed figuring out how to best use it for my hair type. I have wavy fine hair (but a lot of it), so I blow dry it with no product, then once dry I add JELLY to my hair for volume and texture. It’s also magical to refresh my hair between washes. I’ve also started using JELLY it as an eyebrow gel! Will definitely purchase this again.

  4. j.wyatt1630

    Could any of these be more efficient, lovely, perfectly scented, Earth friendly, easy to use?… I don’t think so, because WOW! My mind is blown. Each and every one of these products have exceeded my expectations, I am a devoted customer for life.
    I love this company, their stand, ethics, and over all commitment to making beautiful, exceptional, high quality products.
    Thank you for creating an exquisite product in a way that supports /encourages conciseness, and love for our planet.

    Your loyal customer, Jo.

  5. Addie

    Cult + King Jelly is awesome! I have fine wavy hair that recently started to thin (hormones amiright?!) and had been trying to find a more environmentally friendly hair product that doesn’t make it look greasy or crunchy or heavy, but also holds my waves for a few days between washings. I saw this product on Jayne Matthews (Edo Salon) instagram and tried out the mini – it’s amazing! I put it on damp hair after washing, scrunch it a bit and let it air dry. My waves have become more curly and more voluminous. My hair feels so light and not crunchy at all. To revitalize my waves after a night of sleeping on them, I just spritz with a little water and add a little more Jelly and scrunch.

  6. Dee (verified owner)

    I love this stuff! I have a one-year-old perm on very fine, naturally stick straight hair. I put Jelly on the mid-length and ends of my hair where the perm still remains and it gives me the most beautiful, natural wave that is never weighed down. I’ve tried all sorts of gels before I found this one, and now I’ll never look back! Jelly is the one!

  7. Toni

    I’ve been out of touch during quarantine, but I scrunched some of this in my hair after this morning’s shower, and the results were amazing. The curl was unreal. I have wavy/slightly curly hair and there was no doubt that it was curly. And no crunch/weight.

  8. Candie

    Love! Want the refill when back in stock please!

  9. Chris Tucker

    I love this Jelly!! After going through TONS of products, trying to find SOMETHING that will make my fine hair more voluminous, just a tiny bit of this worked through my roots does the trick. I was blown away. I love the smell, and I will even use it between shampoos to “refresh” my volume. Definitely worth every penny. I bought the trial size first, because I wasn’t sure if it would work (I mean, SO many other products didn’t deliver) but this one did. Try it. You won’t be disappointed. Combined with Tonik, and my hair has never been better :-)

  10. Abby (verified owner)

    10 stars. I have fine wavy hair and have always struggled to get the massive shaggy hair I want. That struggle is over! I have tried so many different sea salt sprays and this is hands down the best. It is nearly impossible to overuse it unlike most other salt products that leave your hair sticky. I also appreciate how easy it is to layer to perfection. Thank you Cult+King for making it in the mini size. I’m glad I was able to test it out before committing to the big size.

  11. Rita Tyk

    Love this product

  12. Shaina Hoffman (verified owner)

    I don’t normally review products or splurge on something like this but this jelly is the perfect product for my otherwise low maintenance my hair and I’m so glad I found it. If you’re on the fence just spring for it, smells great and worth the price.

  13. Joann Schermerhorn

    Wow! I ordered the mini to give it a try and immediately fell in love. I have thick curly hair, and I have struggled with finding a gel that helps define my curls without being tacky, too heavy, and inconsistent. The Jelly does none of those things! This is legit! My curls were light, bouncy, soft, and voluminous. After washing my hair, I spray on Tonik and scrunch in Jelly to wet hair. I let air dry most of the way and then finish with a blow dryer on cold. I finish with the set spray after my hair is dry. I am so in love! I appreciate Cult + King’s dedication to environmentally friendly packaging and using plant-based ingredients. I am so glad that my stylist introduced me to this amazing product line. I just ordered refill bags so my husband and I both can use them.

  14. Ashley Ronning

    This is the stuff of dreams for my very fine and wavy hair. A little goes a long way for me, while still doing a great job of holding my wave pattern, not getting crunchy, and not making my hair limp. I put in while my hair is still wet and scrunch it in with an old tshirt, then let air dry. The bottle is so pretty too, I keep it out on my vanity to look and and gaze adoringly at.

  15. Vi Le (verified owner)

    I have slick straight Asian hair and this has helped define some curls and waves I never knew I had! It also smells so good and the pink color is so dang cute.

  16. Claire Buhlman (verified owner)

    Wow I have no words for this product. All other products make my hair ‘crunchy’ and I can never get the volume I want. This product is a miracle worker! It volumizes my usually straight thin hair, smells UHMAZING and literally lasts all day. It’s a godsend and I won’t be using any other product ever again. Plus it’s really eco-friendly for a hair product so I’m sold. Found my life-long hair product

  17. Finn

    Impressive product. My daughter has very thin and curly hair and for years I have tried different clean and natural products out there with not much success..until I found Cult+King product. This Jelly leaves her curls defined and yet soft, and they last like that up to 4 days with minimum re-touch, maybe one more applying before the next “hair day”. Also, when we wash her hair it is soft and we barely have to spend time untangling. We love all the great ethics behind their products. (We also use the Balm) We are so happy!! THANK YOU CULT + KING!!!

  18. Michelle Scherbarth

    My hair dresser introduced me to this product. I absolutely LOVE it. It brings out my natural curl so much but without weighing my hair down. I have thin hair and this product is amazing!

  19. Maria

    I’ve always washed my hair about once a week or so. Before using the jelly my scalp would get itchy around that time and I would need to wash my hair; it would also start to get oily at the roots. Since using jelly to refresh every couple days I’ve been able to generally go two weeks without a wash and still looking fresh and full. Most recently, while on Covid isolation I went three weeks without having to wash my hair. My partner had no idea.

  20. Linnea

    This is amazing! I have wavy low porosity hair that is difficult to style. Without a decent hold, my curls become a flat mess but too much product and I have heavy dull hair. I don’t need a lot of Jelly and it makes my curls bouncy, shiny and soft. I didn’t know that my hair could look so good. I combined this with Setspray and the hold is perfect without weighing me down. I am blown away.
    Thank you for giving me the hair of my dreams, Cult + King.

  21. Austin Marstaller (verified owner)

    Absolutely wonderful product. I have cotton-ball hair, but had yet to find a product that yields a naturally curly and controlled look. I highly recommend this product for those who want to emphasize your curls! No weird shine on your hair, no “hard wax” feel.

    The one downside is not with the Jelly, but with the atomizer that it comes in. I find it to be not fine enough in that you are only able to press down all the way and get the same amount of jelly each time. It is not able to press halfway and yield a smaller amount of Jelly.

  22. Danyella

    This is hands down the best hair product I’ve ever used <3 It's basically foolproof and my hair loves it; all I do is scrunch into wet hair, air dry, and it brings out all my waves while leaving my hair soft, light, and just overall super healthy looking. Dream product for anyone who's super low maintenance when it comes to hair! The cherry on top is Cult + King's ethos about ingredients and packaging. Jelly is worth every cent.

  23. Brittney Bourne (verified owner)

    SO, I live in dry Montana and have curly 2B hair (that really doesn’t like products with protein and loves moisture, med porosity, med density, med coarseness) and i’m a curly haired person that will try almost any product just to see how my hair will react (curlies, we’re always looking for our holy grail that’s nontoxic, but allows our curls to look bomb…SIGH). I initially bought Balm thinking I could use it to scrunch/break my gel cast after I style my hair. My hair didn’t love that so, after watching some YouTube videos about C+K products, I decided to try a mini of Jelly. I tried it in place of my gel at first, but it wasn’t quite right (but this could be because of the curl cream and today I purchased Style to try). So, I have gone a couple weeks using Jelly to break my gel cast (gel cast is good, but no curly person wants helmet head, so you gotta break your curls free!) and LET ME TELL YOU. YES. YES. YES. I suspect it’s the salt in it, but this gives my hair extra volume, keeps the frizz at a min, AND I’m able to get some amazing 3rd day hair. For 2B curlies, this IS a big deal. I just purchased a refill and I know it’ll last me a while. I’m super happy I bought a mini because I can take it with me on trips. Oh and the glass bottle just brings it all together. Don’t hesitate. Try it, find how it works for you. Try it on wet hair, try it on dry, try different amounts. This is an awesome company and the products don’t disappoint!

  24. The Beauty Operator Organic Hair Studio

    I know , I know. Everyone is obsessed with Jelly. That’s what I came here to say too. I have a super fine, super straight, long shag. If all I could ever use to style my hair is jelly I would be totally content. It’s lightweight, and it gives my hair texture without feeling like I have a bunch of product. I also love that it doesn’t make my hair super tangly like lots of other texture products I’ve used.

    Again, it’s my favorite and I use it on pretty much all of my clients. Buy this product. Use it everyday. Never look back.

  25. The Beauty Operator Organic Hair Studio

    I forgot to mention! It’s a great tightening product for dreadlocks. Pump it into your hands, emulsify, and palm roll. Easy.

  26. Ana (verified owner)

    Noticed there weren’t enough reviews for how good this product is, so here’s one more 5 star. I love this jelly! My hairdresser used it on me a year ago and I’ve been using it ever since. It smells amazing, it’s sustainable, and it does great things for my hair. It doesn’t have much hold, but with naturally wavy hair, this works well for giving some texture without looking crunchy.

  27. katie (verified owner)

    I obsessed with this product.
    I started using this product during the process of growing out my hair post chemo treatment. The curls LOVE IT! Now that my style is getting longer and my texture is reverting back to what it once was, I LOVE IT EVEN MORE. Thank you for making a product that is clean, the perfect scent, and magical for my changing texture.

  28. Lucinda Foreman (verified owner)

    The best thing about this product is easily the way I can sleep with it in and wake up with healthy, nongreasy/kinky hair like hairspray would create. It is a hold just a bit more gentle than hairspray but does the trick for all my styling needs – not to mention it’s great for hair and scalp. I have short hair and recommend.

  29. Racheal C (verified owner)

    I’m still trying to get the hang of this one; it’s really great mixed with a little bit of the vegan balm and applied to my lengths, but I haven’t quite figured out the best way to use it on my roots without them being oily the next day. Either way though, it’s hands-down the best salt product I’ve tried on my hair and definitely makes it appear so much thicker without drying out my ends or making my hair feel crunchy!

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