STYLE | Forming Lotion for all Hair Styling


(10 customer reviews)

CULT+KING® STYLE |  FORMING LOTION FOR ALL HAIR STYLING.  Forming. Shaping. Moisture. Shine.  For you and me and everyone we know.  We call it STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it.


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CULT+KING® STYLE | Forming lotion for all Styling. |   Forming. Shaping. Moisture. Shine.  For all hair types.

Start with a dime size drop.

Wet Hair:  Rub hands together to spread throughout palms and fingers. For curly, wavy or textured hair, rake or scrunch throughout hair. For straighter hair, brush in or press and pull between palms. Then air dry, diffuse or blow dry.

Dry Hair:  Lightly apply with fingers to finesse and polish.

Ingredients (most to least):

Water (Aqua)
Cetearyl Alcohol
*Butyrospermum parkii (Shea) Butter
*Cera alba (Beeswax)
*Helianthus annuus (Sunflower) Oil
Cetearyl Glucoside
Sodium Chloride (Dendritic Salt)
*Simmondsia chinensis (Jojoba) Seed Oil
*Cucurbita pepo (Pumpkin) Seed Oil
Raphanus sativus (Radish) Seed Extract
*Persea gratissima (Avocado) Oil
Glyceryl Caprylate
*Copernicia cerifera (Carnauba) Wax
*Hippophae rhamnoides (Seabuckthorn) Berry Extract
*Tilia Tomentosa (Linden Bud) Extract
*Musa sapientum (Banana) Fruit Juice
*Achillea millefolium (Yarrow) Leaf and Flower
*Arctium lappa (Burdock Root) Powder
*Equisetum arvense (Horsetail) Herb
*Ulmus rubra (Slippery Elm Bark)
*Rosmarinus officinalis (Rosemary) Oil
*Lavandula angustifolia (Lavender)  Flower Oil
Pelargonium graveolens (Geranium) Oil
Mentha piperita (Peppermint) Oil
Caprylhydroxamic Acid
Lactic Acid
Titanium Dioxide 
Xanthan Gum

*denotes organic ingredient




Alkhemy Inc.

10 reviews for STYLE | Forming Lotion for all Hair Styling

  1. California | ANDI RICHARDSON Encinitas

    Everything Cult + King does is phenomenal, but this is the absolute best product I have ever put in my hair. 100000% recommend and, as a stylist, I can not wait to get it on y shelves for my guests <3

  2. mckaren719 (verified owner)

    I was pleasantly surprised with how well this product works for my hair. It’s less frizzy and appears more healthy! Thank you Cult + King!

  3. Rosette

    Order and thank me later- I have been using this for a few months and noticed there aren’t enough reviews! I’ve got low porosity Botticelli curls – and this is a god send. Please never discontinue. I have tried every leave-in conditioner/heat protectant out there and this stuff beats them all. I’m very sensitive to protein and so glad this has none!! Gives my hair beautiful shine and softness after I blow dry and helps my curls clump. Please, never discontinue this. An absolute god-send in the dry cold mid-western winter..
    Great combo with with jelly and tonik! And as always – the smell is divine. Minty and herby in all the right ways. Thank you, Cult + King!!!

  4. Renee

    Omg. I have finally found my dream hair products. I use style on my damp, course and curly hair followed by jelly and it mold my curls in place all day. It gives hold, and moisture to my curls and makes them plump and clumpy. I can’t explain how much I’m in love with these two products together….I have tried hairstory, oribe, innersense, davines, you name it. Cult & king is my forever brand now!

  5. Audrey

    This makes for the BEST finishing balm/styler for my curls. I have a French bob cut with shag-style bangs and naturally wavy hair (2c/3a). I use Tonik right out of the shower on my damp hair, another brand’s curl cream and max hold gel for hold and definition, and when my hair is dry and scrunched out with a light oil, I use 2-3 pumps of this to tousle my hair and enhance the wave/curl just a little more. It works so well and is very lightweight. I get a little extra hold on top of my main gel as well as some shine and very natural movement remains. It smells kind of herbal and is very pleasant but pet owners beware, some animals might be offended by it – my cats avoid me like the plague until it dries lol.

  6. Carrie Kelley (verified owner)

    Every time I use this product people ask if I’ve just had my hair done??!! Need I say more?! Perfect for curls and not heavy or crunchy at all

  7. David Cisneros (verified owner)

    Product is leaves my hair shiny and feels/smells amazing.
    My main issue is I can’t get the product out of the bottle. I end up having to unscrew and move the spray tube around to rub it on my hand every time. Shaking the bottle and slamming it down so that the product can reach the pump only works for 2-3 pumps.

  8. Mia (verified owner)

    *This product is magic*!! Tried it on a whim when I was reordering balm and it completely transforms the texture of my hair. I have lots of frizz and little shine but this solves both of those problems. I color treat my hair regularly and Im not so young anymore. Frizz and puffiness has always been my issue. I put a little on wet hair, shape and use the balm when its mostly dry. Do not skip this stuff. I love C&K so much!!

  9. Lucinda Foreman (verified owner)

    Does what it says it does AND smells amazing! I have short curly hair and prefer the JELLY for the ultimate nongreasy fluffy look, but this is great postshower to get just a bit of product worked through. I have thick hair, and it is a heavier cream so it weighs it down quite a bit, so it wasn’t for me, but if that’s what you’re looking for this product is amazing.

  10. Kayleigh

    The STYLE cream is everything that you have wanted and more. It’s pretty much gold. When I moved states, my beautiful curly hair was dead: it lacked the bounciness, it was frizzy, it didn’t hold my curls, and I ended putting it up most of the time or using a curling iron. But with using the Tonik, a little bit of the jelly, and then 3 pumps of the STYLE cream, my hair is like a dream. I would 10/10 recommend this product to anyone who needs to rescue or revive their curls. It has a light, gentle hold where your hair still feels completely natural.

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