STYLE | Forming Lotion for All Hair Styling


(11 customer reviews)

CULT+KING® STYLE |  FORMING LOTION FOR ALL HAIR STYLING.  Forming. Shaping. Moisture. Shine.  For you and me and everyone we know.  We call it STYLE because it makes your hair more cooperative no matter what kind of hair you have or how you’re styling it.   | HOW TO STYLE: view online | printable

Now offered in a 100% recycled post-consumer aluminum tube, with a recyclable zinc alloy cap. Please empty completely and replace cap before recycling. 

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CULT+KING® STYLE | Forming lotion for all Styling. |   Forming. Shaping. Moisture. Shine.  For all hair types.

Now offered in a 100% recycled post-consumer aluminum tube with a recyclable zinc allow cap. Please empty completely and replace cap before recycling.


  • Easier to style the way you want it – for most hair types and lengths.
  • The must-have for high-humidity conditions.
  • Very versatile, from air-dried curls to a smooth blow-out.
  • Smooth finish any time, any where.
  • Soft, shiny, frizz-free hair every time.
  • For very fine hair users who like more body on top, use ears-down to polish your overall look.
  • Linden bud extract and mica add more refraction and shine.
  • And fair warning, the smell is intoxicating.


Forming is anytime you give your wet hair shape before air drying or diffusing. STYLE holds your hair in place just the way you want it, by holding your wave or curl pattern together as your hair dries. Unformed hair creates undefined frizz.

For curling styling:  Start with a dime size drop. Rub throughout palms and fingers. Scrunch through hair, or press and pull through hair between palms.


Shaping is using a round brush or flat brush to create the shape of your style while blow-drying. STYLE has just the right amount of smoothing and slip and anti-frizz mojo to make smooth blow-outs easier, both for stylists at the salon and especially for guests when they get home.  (WIN!)


The weather can really do a number on your hair. Puffy frizz on hot sticky humid days. Parched and brittle hair in arid deserts. Dry, flat, lifeless winter hair from forced air and radiator heating.

STYLE coats and protects and improves the appearance of your hair in all these conditions by keeping the moisture in and keeping the humidity (low and high) out.

This is serious secret weapon stuff for the chronically-afflected. Never give up. Never surrender. STYLE’s got you.


STYLE offers all the smoothing, holding, anti-frizz benefits of was without the buildup.

  • Softness
  • Anti-frizz
  • Protective coating
  • Detangling
  • Combability
  • Less breakage


All CULT+KING products are made to mix. We’d rather teach you how to mix our products in your hands before applying than add another bottle/SKU to the cluttered, throw-away-culture world. Mix STYLE with:

  • C+K JELLY to add volume, lightness and control.
  • C+K SUPERWATER or TONIK to cut the thickness of STYLE for finer hair types.
  • Any C+K product for an anti-humidity, less-frizz boost.
  • C+K SETSPRAY to add heat protection.


Made with a naturally derived breathable polymer for crunch-free hold (versus petrochemical-based PVP).

Ingredients (most to least):

Water (Aqua)
Cetearyl Alcohol
*Butyrospermum parkii (Shea) Butter
*Cera alba (Beeswax)
*Helianthus annuus (Sunflower) Oil
Cetearyl Glucoside
Vegetable Glycerin
Sodium Chloride (Dendritic Salt)
*Simmondsia chinensis (Jojoba) Seed Oil
*Cucurbita pepo (Pumpkin) Seed Oil
Raphanus sativus (Radish) Seed Extract
*Persea gratissima (Avocado) Oil
Glyceryl Caprylate
*Copernicia cerifera (Carnauba) Wax
*Hippophae rhamnoides (Seabuckthorn) Berry Extract
*Tilia Tomentosa (Linden Bud) Extract
*Musa sapientum (Banana) Fruit Juice
*Achillea millefolium (Yarrow) Leaf and Flower
*Arctium lappa (Burdock Root) Powder
*Equisetum arvense (Horsetail) Herb
*Ulmus rubra (Slippery Elm) Bark
*Rosmarinus officinalis (Rosemary) Oil
*Lavandula angustifolia (Lavender)  Flower Oil
Pelargonium graveolens (Geranium) Oil
Mentha piperita (Peppermint) Oil
Caprylhydroxamic Acid
Lactic Acid
Xanthan Gum
Titanium Dioxide 

*denotes organic ingredient




Alkhemy Inc.

11 reviews for STYLE | Forming Lotion for All Hair Styling

  1. California | ANDI RICHARDSON Encinitas

    Everything Cult + King does is phenomenal, but this is the absolute best product I have ever put in my hair. 100000% recommend and, as a stylist, I can not wait to get it on y shelves for my guests <3

  2. mckaren719 (verified owner)

    I was pleasantly surprised with how well this product works for my hair. It’s less frizzy and appears more healthy! Thank you Cult + King!

  3. Rosette

    Order and thank me later- I have been using this for a few months and noticed there aren’t enough reviews! I’ve got low porosity Botticelli curls – and this is a god send. Please never discontinue. I have tried every leave-in conditioner/heat protectant out there and this stuff beats them all. I’m very sensitive to protein and so glad this has none!! Gives my hair beautiful shine and softness after I blow dry and helps my curls clump. Please, never discontinue this. An absolute god-send in the dry cold mid-western winter..
    Great combo with with jelly and tonik! And as always – the smell is divine. Minty and herby in all the right ways. Thank you, Cult + King!!!

  4. Renee

    Omg. I have finally found my dream hair products. I use style on my damp, course and curly hair followed by jelly and it mold my curls in place all day. It gives hold, and moisture to my curls and makes them plump and clumpy. I can’t explain how much I’m in love with these two products together….I have tried hairstory, oribe, innersense, davines, you name it. Cult & king is my forever brand now!

  5. Audrey

    This makes for the BEST finishing balm/styler for my curls. I have a French bob cut with shag-style bangs and naturally wavy hair (2c/3a). I use Tonik right out of the shower on my damp hair, another brand’s curl cream and max hold gel for hold and definition, and when my hair is dry and scrunched out with a light oil, I use 2-3 pumps of this to tousle my hair and enhance the wave/curl just a little more. It works so well and is very lightweight. I get a little extra hold on top of my main gel as well as some shine and very natural movement remains. It smells kind of herbal and is very pleasant but pet owners beware, some animals might be offended by it – my cats avoid me like the plague until it dries lol.

  6. Carrie Kelley (verified owner)

    Every time I use this product people ask if I’ve just had my hair done??!! Need I say more?! Perfect for curls and not heavy or crunchy at all

  7. David Cisneros (verified owner)

    Product is leaves my hair shiny and feels/smells amazing.
    My main issue is I can’t get the product out of the bottle. I end up having to unscrew and move the spray tube around to rub it on my hand every time. Shaking the bottle and slamming it down so that the product can reach the pump only works for 2-3 pumps.

  8. Mia (verified owner)

    *This product is magic*!! Tried it on a whim when I was reordering balm and it completely transforms the texture of my hair. I have lots of frizz and little shine but this solves both of those problems. I color treat my hair regularly and Im not so young anymore. Frizz and puffiness has always been my issue. I put a little on wet hair, shape and use the balm when its mostly dry. Do not skip this stuff. I love C&K so much!!

  9. Lucinda Foreman (verified owner)

    Does what it says it does AND smells amazing! I have short curly hair and prefer the JELLY for the ultimate nongreasy fluffy look, but this is great postshower to get just a bit of product worked through. I have thick hair, and it is a heavier cream so it weighs it down quite a bit, so it wasn’t for me, but if that’s what you’re looking for this product is amazing.

  10. Kayleigh

    The STYLE cream is everything that you have wanted and more. It’s pretty much gold. When I moved states, my beautiful curly hair was dead: it lacked the bounciness, it was frizzy, it didn’t hold my curls, and I ended putting it up most of the time or using a curling iron. But with using the Tonik, a little bit of the jelly, and then 3 pumps of the STYLE cream, my hair is like a dream. I would 10/10 recommend this product to anyone who needs to rescue or revive their curls. It has a light, gentle hold where your hair still feels completely natural.

  11. Jill

    I am growing my hair back after chemo, and it’s completely changed. It used to be fine and sleek, and now it’s a bit coarse and wavy (and difficult). STYLE is the only product I’ve found that gives me shine, softness and perfect shaping. I feel good about my hair again thanks to CULT + KING. I can’t wait to try more products.

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