PUT SMALL BUSINESS FIRST

NEW CULT+KING PRO PROGRAM WILL MAKE US BETTER PARTNERS TO INDIE SALONS.

AND ELEVATE EVERYONE’S C+K BUSINESS EVERYWHERE.

Everything we do revolves around our driving forces:

  1. Create products that are good for your body.
  2. Make decisions that put small business first.
  3. Don’t be toxic.
  4. Pick planet over profit.

We spend countless times thinking, dreaming, wondering, and worrying about these four things and how to do them best. Most days, we move them forward in small, sometimes imperceptible increments. But always we persist.

And then some days are like THIS! 

For a long time, we’ve had a wholesale program that offers something amazing to micro-salons:

  • Beautiful, high-performance, best-in-class products with a meaningful, compelling story.
  • Wholesale price is 50% off retail.
  • HELLA AWESOME affiliate program paying 25% cash commissions.
  • No minimum order.
  • No buy-in.
  • No minimum spend.
  • No required products to buy/stock.
  • No Amazon, Ulta, or Sephora to compete with.
But our wholesale program has been missing some important pieces to be better partners to larger indie salons. Not anymore.

INTRODUCING CULT+KING PRO, a new program for salon & barbershop professionals only, with powerful incentives and exclusive access to backbar products and C+K Professional Use Only products & tools (coming soon).

This is a dynamic, responsive program based on two core themes:

“WHAT’S HAPPENING NOW”

“WHEN YOU SHOW UP FOR US, WE SHOW UP FOR YOU”

CULT+KING PRO Tiers:

CATALYST

  • Our top 25 PRO accounts nation-wide.
  • 10% off wholesale price (excluding minis).
  • FREE backbar you can add to your cart when placing your order (1 item for every $300 in the cart).
  • Appear on our Authorized Retailers page.

DISRUPTER

  • The next 75 highest-producing wholesale accounts.
  • FREE backbar you can add to your cart when placing your order (1 item for every $300 in the cart).
  • Appear on our Authorized Retailers page.

SUPPORTER

  • Able to buy Backbar sizes at regular aggressively discounted pricing.

NEW

  • Able to buy Backbar sizes at regular aggressively discounted pricing.
  • Free retail display with first order of $250 or more.

Update January 1, 2026:

All PRO Supporter wholesale accounts are eligible for our free backbar program from Jan 1 – March 31, 2026. This means 1 free backbar item for every $300 in the cart.

Watch our video instructions to redeem your free backbar: HOW TO ADD FREE BACKBAR TO YOUR CART

Tier decisions are human-reviewed, and based on:

  • Dollar amount of C+K purchases for the prior quarter.
  • Total retail sales at cultandking.com through affiliate links.
  • Occasional extraordinary contributions or circumstances at the sole discretion of CULT+KING.

Tiers change every quarter.

  • Fourth Quarter 2025 Tiers announced October 1.
  • First Quarter 2026 Tiers will be announced on January 1, 2026.