Our Current Obsessions.

Dear friends,

We have a lot on our minds and in our hearts here at CULT+KING, but the overriding obsession, the single thread that runs through everything we do, that rises to the top every day — is you.

Your ideas, your values, your scalp, your follicles, your future, your everyday experience, your planet, your local community, your joy, your dreams of the enchanted universe we all wish to live in.

Yep, all that. That’s our thing. Seems like a lofty mission for a tiny haircare company, but that’s who we are.

So, what have we done for you lately? What are we obsessed with right now in our fantastic quest to make your world a better place?

OBSESSION #1:  LIQUID CRYSTAL EMULSION FOR A DEEP MOISTURIZING EFFECT WITHOUT OILINESS OR GREASINESS. MORE HOLD FOR HAIRSTYLING TOO.

INTRODUCING NEW VEGAN BALM | Since the day we launched CULT+KING BALM, people have been asking us for a Vegan version (without the organic beeswax, the only non-vegan ingredient in BALM). When we started formulating it, we anticipated that VEGAN BALM would be exactly like BALM in terms of look, feel, smell, viscosity, performance, etc. but with that one change.  As is often the case, the universe had other ideas.

Instead of a vegan substitute or replacement for BALM, VEGAN BALM ended up with the same essential uses, the same knee-weakening scent profile, plus some compelling new strengths. So we will be making and selling them both.

VEGAN BALM checks off the boxes of some users’ “wish lists” for BALM:
  • No alcohol in the formulation.
  • High melt point so no melting or leaking in shipping EVER.
  • Vegan (no organic beeswax or any other non-vegan ingredient.)
  • Glass jar — and, wow, it is a stunner. Maybe the most beautiful package in our line-up.
  • Superior hairstyling capabilities, suitable even for fine hair.
  • Widely recyclable aluminum squeeze tube refill (coming soon).
And adds some powerful new things to the conversation:
  • Conditioning olive oil fatty acids.
  • Gentle bio-based preservative system.
  • And the Show Stopper:  It’s a liquid crystal emulsion that mimics the lipidic composition of the skin for more absorbency and moisturizing without oiliness.

WE CAN’T WAIT TO HEAR WHAT YOU THINK.  Complete details & ingredient list.

OBSESSION #2:  THE MOMENT OF FLUTTER AND THUNDER THAT YOU FEEL WHEN YOUR EYES MEET SOMETHING A LITTLE MORE GORGEOUS THAN USUAL.

UNVEILING SETSPRAY’S NEW BOTTLE |  We couldn’t help ourselves with this one.  The minute we saw our beloved purple SETSPRAY in this new bottle, we lost our minds, and knew we had to add this extra touch to your everyday experience.

What’s inside the bottle is the same touchable hold you’ve come to expect from SETSPRAY, but with a tad more hold, and a tad less scent.  And, of course, we kept in the heat protection because we always give you something more and something extra.  Still the only botanical tincture hairspray in the world that we’re aware of.  Enjoy!  Complete details and ingredient list.

OBSESSION #3:  THE RAIN FORESTS AND THE ORANGUTANS.

WE DITCHED THE PALM OIL IN WASH | We were using RSPO Palm Oil in WASH with the idea of leading the way in investing in the growth of sustainable palm oil sources, but one day … we decided we needed to reformulate without any palm oil at all.

And it’s better than ever.  Do good and the universe will do good back to you!  Complete details and ingredient list.

OBSESSION #4:  FOOLPROOF DISPENSING OF WEIGHTLESS SALT SERUM VOLUME AND CURL MAGIC.

JELLY SHIPS WITH A GLASS DROPPER NOW INSTEAD OF A CREAM PUMP | We had an A-Ha! moment, and never looked back.

If your JELLY bottle (full-size or mini) has a cream pump, and you’d like to try the dropper, visit our web site and add one to your cart for free.

Complete details and ingredient list.

OBSESSION #5:  BLACK, INDIGENOUS AND PEOPLE OF COLOR’S (BIPOC) ABILITY TO MOVE SAFELY THROUGH PUBLIC SPACES, EDUCATIONAL INSTITUTIONS, AND PERSONAL SPACES.

OUR 2021 DONATION OF 1% OF TOTAL ANNUAL GROSS SALES TO OPAL ENVIRONMENTAL JUSTICE OREGON IS CHANGING LIVES | You voted on who we should give the money to, and we couldn’t be happier.

Our annual ONE PERCENT FOR THE PLANET donation and membership means the world to us.  It’s not just 1% of our profit — we literally give 1% of our total annual gross sales, including shipping and sales tax.  That’s one penny of every single dollar that passes into our hands.

We will continue to focus on organizations fighting against environmental racism, and the voting for who gets the money in 2022 will open soon.

Subscribe to this newsletter so you don’t miss the next vote.

OBSESSION #6:  BREAKING THE CYCLE OF HUGE CONGLOMERATES SCREWING OVER SMALL INDIE BUSINESSES.

DON’T EVEN GET US STARTED ON THIS ONE | When we say “put small business first” in our ethos, we mean it.

We don’t sell our products on Amazon or at Sephora and Ulta VERY INTENTIONALLY AND ON PURPOSE. What if the best products in the world were only available at the smallest local stores in the world?  Let’s try it and see what happens!  IT’S UP TO EACH AND EVERY ONE OF US TO CAUSE THE POSSIBILITIES.

OBSESSION #7:  OUR MUCH-LOVED CULT+KING WHOLESALE ACCOUNTS ACROSS THE COUNTRY. THE BEST HUMANS ON THE PLANET!

If any of our wholesale accounts are reading this and don’t know the latest about our wholesale account offering, please log into your Wholesale Dashboard, and let’s catch up.

THANKS FOR READING.

FEEDBACK, IDEAS, AND SUGGESTIONS ARE ALWAYS WELCOME.

When is the right time?  Now.