CULT+KING® JELLY |   NEW JELLY.  REFORMULATED FOR  MORE HOLD.  Read what Jared has to say:

"Don’t you hate it when they change your fav product?  Well, we did a thing. Actually it’s two things. We added more hold to JELLY, an incredibly tough thing to do for a natural line. Because who doesn’t want bigger blowouts, more control, and flake free casting of curls, au naturel?  Butterfly Pea Flower was the second addition. It has loads of antioxidants, including anthocyanin, the good stuff in blueberries. It’s also a natural colorant that doesn’t fade in the sun.  We have no desire to pump out quarterly cookie cutter products to be part of the “consumer” culture. But we are on a mission to make the best damn natural products on the market, so we know you’re gonna love it."

Think of JELLY as salt spray reborn as weightless, moisturizing botanical nectar.  Make your curls curlier. Make your blow-outs bigger. Amplify your natural texture. All the while keeping hair weightless and moisturized.  | HOW TO JELLY: view online | printable