WELCOME TO THE INTERGALACTIC PREMIERE OF ASTRAL AMINO SHAMPOO AND CONDITIONER
Dear friends,
Usually, the first product a hair care company comes out with is Shampoo. After all, it is the number-one-selling cosmetic in the world.
Instead, we made all kinds of extraordinary styling products and potions, and Jared railed endlessly against Shampoo.
Then, last year, we launched our dreamy CREAMPOP Conditioning Cleanser for Hair, and Jared continued to rail against Shampoo. (See “CREAMPOP Breaks the Dumb Shampoo Cycle | Once you know how traditional shampoo-conditioner works, you can’t un-know it.”)
So what happened? What changed our minds? Well, it turns out that our “pro-humanity” values outweigh everything else.
If you put humanity first, you have to make a Shampoo and Conditioner. Because the masses of people use Shampoo and Conditioner constantly. In their showers. Running all down their bodies. And right into their bloodstream. If we want people to consider choosing haircare products that don’t expose them to various chemicals and make their showers a “safe space” for their bodies, we need to offer a Shampoo and Conditioner we stand behind.
So Jared set to work. And if you know anything about us, you know that when we do something, we go all-in.
The last thing the world needs is another plain, average, boring, mediocre product that fails to spark your imagination or do anything extraordinary for your hair and scalp.
Enjoy ASTRAL AMINO SHAMPOO and ASTRAL AMINO CONDITIONER. It’s the answer to two questions:
- How obsessively nerdy about your hair can we get?; and
- Are we really made of stardust?
Lather, Rinse, Rebirth. Read on to learn more about how Shampoo connects you to the cosmos.
xoxo Much love
from your friends at CULT+KING.
THE BUILDING BLOCKS OF LIFE
(ARE IN YOUR SHOWER NOW)
It starts with Amino Acids, the microscopic marvels that quietly hold together the world as we know it. You’ll find them in your cells, your brain, your DNA… and now, in your shower.
These tiny titans are the foundation of proteins, and proteins are the scaffolding of life. Human hair is 90% Keratin, and Keratin is protein. You’ve got Amino Acids to thank for that head of hair.
So when we say our ASTRAL AMINO SHAMPOO and CONDITIONER are formulated with 11 Amino Acids, we’re not just name-dropping a chemistry term. We’re giving your hair the same building blocks it was born from.
STARDUST IN THE STRANDS: YOU’RE LITERALLY MADE OF IT
Every element in your body (carbon, hydrogen, oxygen, nitrogen) was forged in the thermonuclear heart of ancient stars. Supernovae blasted them across space, eventually coalescing into–you guessed it–you.
Astronomer Carl Sagan once said, “We are made of star stuff.” Turns out, shampoo can be too.
Video: Make your shower a clean space.
INTERGALACTIC CONDITIONER: AMINO ACIDS FROM SPACE
In 2009, NASA confirmed the presence of glycine, the simplest amino acid, on comet Wild 2. Since then, we’ve found amino acids in meteorites, cosmic dust clouds, and interstellar gas.
Translation? Amino acids, those so-called building blocks of life, may have landed here on comets before life began. The same kind that now glides through your hair each morning.
Is that not the most beautiful mundane miracle?
Video: Put Jared alone in a room with the camera and this is the kind of stuff you get.
CELESTIAL CHEMISTRY MEETS BATHROOM ALCHEMY
This is where it gets really fun: amino acids don’t just sound good—they do good. Each of the 11 we’ve included brings a specific superpower:
AMINO ACIDS AND THEIR SUPERPOWERS
| Amino Acid | What It Does for Hair | Cosmic or Energetic Role |
|---|---|---|
| Arginine | Strengthens strands and retains moisture | Improves circulation, opens energetic flow |
| Aspartic Acid | Boosts hydration and resilience | Supports vitality and cellular integration |
| Serine | Softens and smooths hair texture | Stabilizer, involved in DNA repair |
| Threonine | Improves elasticity and protein structure | Harmony, cohesion, connective energy |
| Glycine | Adds shine and smoothness | Simplest amino acid; found on comets |
| Alanine | Balances moisture and manageability | Clarity and calm; energy balancer |
| Valine | Strengthens strands and repairs damage | Physical recovery, energetic restoration |
| Isoleucine | Rebuilds structure and resilience | Architect molecule; rebuilds integrity |
| Proline | Improves flexibility and elasticity | Adaptive energy; supports motion and flow |
| Histidine | Protects from UV and oxidative damage | Guardian molecule; balances pH and protection |
| Phenylalanine | Supports melanin and enhances shine | Lightworker; mood and pigment regulator |
WHY “ASTRAL AMINO” ISN’T JUST A PRETTY NAME
The formula is as much philosophy as it is chemistry. It was form of two obsessions: hair health and universal wonder.
What does it feel like to wash your hair with stardust?
If you’ve ever wanted a haircare ritual that feels like an affirmation of your existence, this is it. It’s scientific, sensual, and a little surreal.
Every time you lather, you’re communing with the cosmos. With the raw materials of stars, DNA, and dreams. With the molecules that once traveled through space before landing miraculously in a package labeled CULT+KING.
ASTRAL AMINO SHAMPOO
THE COSMIC, DOWN-TO-EARTH, SUDSY STARDUST SHAMPOO | It’s gentle but mighty. Packed with 11 Amino Acids, all the Easter-Egg-benefits we always dreamed of for the first-ever CULT+KING Shampoo, and none of the yucky ingredients we refuse to formulate with.
- Protects color from stripping or fading.
- FOR FASHION COLORS OR VIVID REDS, WE RECOMMEND CREAMPOP.
- Sulfate-free suds.
- Hair strengthening & protection.
- Moisture retention.
- Frizz control.
- Superfatted for softness and velvety feel.
- Leaves a light layer of occlusiveness, making it perfect for people who don’t use conditioner because it weighs down their hair.
- With a chelating agent to break down hard water/mineral buildup.
- At the sweet spot on the pH scale: Under 5.
- Improved overall appearance, elasticity, and shine.
- For all hair types.
ASTRAL AMINO CONDITIONER
THE STAR-FORWARD, EARTH-LOVING, NOURISHING STARDUST CONDITIONER | Did you know that Amino Acids are the very building blocks of Proteins, which are the building blocks of Keratin, which is what your hair is made of? If you’re looking for a Conditioner with optimal hair strengthening and protection, moisture retention, and improved overall appearance, elasticity, and shine… one with 11 Amino Acids is a great place to start.
How obsessively nerdy about your hair can we get? Are we all really made of stardust?
- Protects color from stripping or fading.
- FOR FASHION COLORS OR VIVID REDS, WE RECOMMEND CREAMPOP.
- All the benefits offered by the spectrum of 11 Amino Acids in the formulation.
- Frizz control.
- With a chelating agent to break down hard water/mineral build-up.
- Botanical oils for softening and nourishing.
- At the sweet spot on the pH scale: under 5.
- Helps strengthen Cellular Membrane Complex, one of the most important things in hair health that you’ve never heard of.
- For all hair types.
SCIENCE. SOUL. SUDS.
This isn’t just a formula. It’s a reminder.
You are ancient. You are luminous. You are quite literally cosmic.
So why not shampoo like it?